Kim's attorney, Gary Hecker, filed the federal lawsuit against Old Navy in U.S. Disctrict Court bright and early this morning, over the retailer's "unauthorized use of Kardashian's name, likeness, identity and persona." In addition to compensatory and punitive damages—which a source tells E! News could total up to $20 million—Kim is also seeking an injuction against the company for the alleged violations. "I've worked hard to support the products I'm personally involved with that I believe in," Kim said. So why after waiting so long is she only now filing suit? Well, it's not a pride thing—despite the fact that the ad's Kim doppelgänger, Melissa Molinaro, is now rumored to have coupled up with none other than Kardashian ex Reggie Bush (hey, the guy's clearly got a type).I really don't give a fuck. I just thought the title I made was worth a blog post.
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